Junior Achievement (JA) is a global 100 year old nonprofit organization dedicated to enriching the lives of children. JA’s Rocky Mountain chapter is extremely involved in local communities and is a household name at many Colorado schools.
Our relationship with JA began when their Director of Communications, Chris Silberman reached out to us to rebrand their annual “Business Week” event. JA needed the look and feel of this one-of-a-kind event to be a much more attractive to modern, tech-savvy, high school-aged kids. What happened? We created a uniquely branded look for this event which appeals to their target audience. This new look established a well received visual structure for a very successful Business Week and created a backbone for continued success with their annual event.
As our initial branding effort for Business Week provided an incredibly positive response, we’ve been working heavily with JA on a variety of marketing and design projects ranging from print collateral to social media campaigns, motion graphics to animated digital ads. The content that follows is our opportunity to showcase some of the very fun, thought-centric work for our friends at Junior Achievement–Rocky Mountain, Inc.
Staying in the constant know as far as what brands resonate with the high school-aged audience as well as visual trends and aesthetic appreciations, we constantly have pushed the envelope on JA’s brand evolution with each and every project we’ve done for them. We have introduced new colors, illustration styles, gradients, photography considerations and modern marketing practice to JA’s routine way of appealing both to kids and adults alike. Other national JA chapters have adopted many of the updated brand aesthetics that we have integrated into JA–Rocky Mountain, Inc’s regular creative content.
In the 2020 year, JA had confidence in us to help them with a few “firsts.”
As the year came to a close and many great projects were produced, we’re keeping up the momentum with further collaboration and the continued evolution of the JA brand.
"In my 22-year marketing and communications career, I’ve worked with several contract graphic designers and branding experts, but working with Brent Thelen Design has by far been the best experience I’ve ever had. I always feel like Brent is as invested in the outcome of Junior Achievement’s work as I am, and it always feels like a true partnership.
When I first began working with Brent in 2019, I told him we needed to break out of a brand identity that felt heavily “corporate.” We needed an across-the-board makeover that felt fresh, exciting, and cutting-edge, while maintaining the professionalism of a nonprofit that needs to appeal to educators, students, volunteers, and corporate partners. What he has created in the two years that followed for our materials and campaigns far exceeded anything I could have hoped for. Even now, he is constantly looking to push our brand identity, which I greatly appreciate. He is also the most responsive designer I’ve ever worked with, and has bailed me out more than once with some emergency needs that required a fast turnaround! I highly recommend Brent Thelen Design to anyone looking to elevate their brand."~ Chris Silberman // Director of Communications Junior Achievement–Rocky Mountain, Inc.