Travis Koenig is an accomplished Denver-based tattoo artist, painter and overall standup human. As a tattoo veteran of 17 years, Travis primarily wanted an additional avenue in which to generate a bit more income in the form of selling prints and original artworks on his website. Secondarily, Travis understands the regular need to keep his site aesthetically fresh with an up-to-date codebase, keeping in mind user both behavior and website flow. As a longtime client and friend, we were more than happy to take on the project.
Taking an already existing look-and-feel defined by us, we cleaned up the website structure of his previous site giving elements a bit more breathing room and whitespace. Using Playfair and Open Sans typefaces, we wanted to give these elements a bit more contrast from thick and thin. Additionally, we dropped almost all instances of full-wash brand colors, leaving only tasteful accent color in attempt to let the work to the talking. Finally, we incorporated a custom WooCommerce shop to house the ability for fans & followers to purchase his incredible work.
Travis’s website stands out among others in the industry with a modern-looking but timeless feeling aesthetic, allowing his colorful work to be showcased in an elegant and clean shell. His website is now complete with eCommerce functionality to allow for sales and therefore meeting the desired task of generating him a source of residual income.
"These guys created on of the best websites numerous customers of mine have seen. When I received Brent's number, my website woes were a thing of the past."~ Travis Koenig // Artist Travis Koenig Tattoos