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Bound By Design – Tattoo & Piercing Studio of Denver, Colorado is one of Denver’s oldest tattoo & piercing studios. Since 1993, Bound has provided clients with expert-level services from a stylistic variety of their relatively permanent collection of artist’s & piercers. Representing, leveraging and identifying with Colfax Avenue, Bound realized they needed to stay relevant with bit face-lift. As the studio itself has also been recently remodeled, Bound wanted to leverage the new remodeling as well as the ability to promote their unique, high-end jewelry offerings.

Bound By Design

what we did

Our main mission was to enhance the already established and credible Bound By Design name, with an equally established, timeless brand look-and-feel. We created a modified brand identity, in conjunction with supplemental video & photos to give the brand a bit more of a “lifestyle.” Finally, we designed and developed a WordPress-based website to allow for ease of administration as well as a central hub to sell their unique & high-end jewelry online.

Bound By Design


  • Logo & Identity
  • Strategy & Positioning
  • Brand Book & Style Guide
  • Voice & Tone
  • Art Direction


  • Prototyping
  • User Experience Design
  • Interface Design
  • Website Development
  • Mobile & App Development
  • E-commerce


  • Content Strategy & Creation
  • Print Design
  • Digital Advertising
  • Photography / Videography
  • Copywriting & SEO
  • Brand Activation


A cohesive, relevant and recognizable brand was elevated. With our help, Bound By Design has a new facelift to enhance their already established & word of mouth brand as well as an opportunity to supplement their income with online sales.

Bound By Design
Bound By Design
Bound By Design
Bound By Design
"I couldn’t be happier with my decision to hire Brent Thelen Design. I appreciate their hard work, problem solving & fair pricing."
~ Patrick Scarano \\ Owner Bound By Design Tattoo & Piercing Studio
All Work