Bound By Design

Bound By Design – Tattoo & Piercing Studio of Denver, Colorado is one of Denver’s oldest tattoo & piercing studios. Since 1993, Bound has provided clients with expert-level services from a stylistic variety of their relatively permanent collection of artist’s & piercers. Representing, leveraging and identifying with Denver's infamous and fashionable Colfax Avenue, Bound realized they needed to stay relevant with regular aesthetic updates. As the studio itself has also been recently remodeled, Bound wanted to leverage the new remodeling as well as the ability to promote their unique, high-end jewelry offerings.

What we did

Our main mission was to enhance the already established and credible Bound By Design name, with an equally established, timeless brand look-and-feel. We created a modified brand identity, in conjunction with supplemental video & photos to give the brand a bit more of a “lifestyle.” Finally, we designed and developed a WordPress-based website to allow for ease of administration as well as a central hub to sell their unique & high-end jewelry online.

Brand

  • Logo & Identity
  • Strategy & Positioning
  • Brand Book & Style Guide
  • Voice & Tone
  • Art Direction

Interactive

  • Prototyping
  • User Experience Design
  • Interface Design
  • Website Development
  • Mobile & App Development
  • E-commerce

Marketing

  • Content Strategy & Creation
  • Print Design
  • Digital Advertising
  • Photography / Videography
  • Copywriting & SEO
  • Brand Activation

Results

A cohesive, relevant and recognizable brand was elevated. With our help, Bound By Design has a new facelift to enhance their already established & word of mouth brand as well as an opportunity to supplement their income with online sales.

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I couldn’t be happier with my decision to hire BTD. I appreciate their hard work, problem solving & fair pricing. Patrick Scarano - Bound By Design Tattoo & Piercing Studio