Founded in 2008 by Shawn Naylor, Sound Clinic is a Denver and Louisville, Colorado-based healthcare practice dedicated to delivering innovative, insurance-covered solutions for patients historically underserved by conventional medicine. Distinct from many alternative healthcare providers, Sound Clinic accepts most major insurance plans, removing financial barriers and making integrative care more accessible. The practice specializes in truly integrated, evidence-informed alternative healthcare services.
As a longtime client of B–T–D, Sound Clinic partnered with us to define a future-ready, scalable digital presence while evolving their brand’s visual identity. Our objectives included elevating awareness of their unique care model; increasing visibility for new services, memberships, and therapy offerings; and seamlessly unifying their eCommerce store, blog, multiple locations, and team of highly skilled, integrated practitioners. The result is a modern, intuitive, and compelling website that clearly differentiates Sound Clinic and delivers a clean, cohesive, and elevated user experience.
We developed a custom WordPress experience rooted in a robust content strategy, defining scalable content types across blogs, therapies, lab tests, practitioners, locations, and a dual public and private eCommerce storefront. The site was built using 17 custom templates with Advanced Custom Fields and Gutenberg blocks, supported by custom taxonomies for long-term flexibility.
To meet regulatory requirements, we designed a gated shopping experience that allows public product discovery while reserving purchasing access for assessed, logged-in users. Visually, we elevated the brand with a refined color system, new Pangram Pangram typography (PP Mori and PP Fragment), lifestyle-driven imagery, and a suite of custom icons and graphic patterns.
Behind the scenes, we engineered custom order fulfillment tools that streamline operations and give the Sound Clinic team clear insight into customer behavior and orders.
The redesigned website significantly elevated Sound Clinic’s brand presence, delivering a more modern, visually compelling experience while preserving the heritage and credibility the clinic was founded on.
Within days of launch, the site drove a record-setting sales day, validating both the new customer journey and the gated eCommerce experience. Ongoing performance continued to climb, with a 34% increase in eCommerce sales compared to the previous website.
Beyond commerce, the new content strategy proved its value. The blog has become a reliable educational resource, attracting consistent engagement and supporting long-term organic growth.
Overall, the platform delivered measurable growth across key metrics, including a 43% increase in active users, positioning the website as both a brand-building tool and a high-performing business asset.
Website Design Awards:
Certificate of Excellence: UI Design
Certificate of Excellence: UX Design
Certificate of Excellence: Innovation
Special Kudos Award
With a rare combination of skills ranging from technical to intuitive; SEO to website design/flow to aesthetics, BTD can do it all. Brent communicates effectively and works quickly. We recommend him without reservation. Dr. Shawn Naylor - Sound Clinic