As the Pax8 brand was already pretty established, we had the opportunity of evolving the current brand standards with the media center (blog) design. Utilizing “Libre Baskerville” as the complimentary typeface really allowed the look of the blog to both maintain the standardized brand aesthetic while giving the tonality a publication/news center feel. From an informational/flow perspective, we relied heavily on compartmentalizing the template structure based on the hierarchy of information presented.
For the “Platform” template, we knew the importance of flowing users to the CTA which was to “Schedule A Demo” or “Purchase A Plan.” To do this, we wanted only the “need to have” information displayed, where additional information was nested within toggle expand/collapse containers and informational tooltips.
Finally, for both of these designs we wanted to make the experience just as good, if not better on mobile as half of their user base accesses their website via a phone.
Pax8 now can proudly promote their internally generated and affiliate content via a beautifully structured news center, complete with author pages and category archives. Authors and website administrators are now capable of publishing content with just a few clicks of a button. With our help, Pax8 has evolved their user-experience design standards with our modern approach to information flow, brand and content digestion.
Brent is able to consistently find the intersection between "art" and "function" when it comes to website development. He did a phenomenal job taking our initial thoughts for the direction of the Pax8 blog and bringing them to life through a look and feel that coordinated with the rest of our site but also gave the blog a fresh, unique look.
Brent and his team are incredibly easy to work with. They are very responsive, flexible, and collaborative throughout the design and development process. Even when we threw some process curveballs their way, they made the project feel as close to effortless as possible and helped ensure we stuck to our deadlines — while also putting out a fantastic product! Katelyn Rattray - Pax8