illuma Advanced Aesthetics

Since 2021, illuma Advanced Aesthetics has been committed to providing their clients the highest quality, non-surgical treatments for skin care and repair. Their medical expertise, continuing professional education and relentless desire to achieve the best possible results for their clients has set them apart from the competition in the Denver area. Shortly after opening, with a steady stream of repeat clients and an increasingly popular skincare product line, illuma realized that they need a bit of help "looking the part" even though their business was off to an incredible start.

What we did

Starting with the website, we created a custom WordPress theme that set the tone for the brand elevation to come. This site was built using Advanced Custom Fields for a simple and flawless backend admin experience. We integrated WooCommerce into the shop for them to be able to sell products. In an effort to grow their potential client database, we created a skin care quiz, which provides basic product and service offerings to potential clients. After design was completed, we then summarized our effort in a cohesive brand book, which outlines the brand’s intended, voice, tone, imagery, colors, fonts, iconography and more.

Once the site was launched and active, we continued our efforts with ongoing digital content creation, a monthly social media calendar, print collateral and their first ever digital media campaign.




  • Strategy & Positioning
  • Brand Book & Style Guide
  • Voice & Tone
  • Art Direction
  • Illustration
  • Typography


  • Wireframing
  • Prototyping
  • UX Design
  • UI Design
  • WordPress Development
  • Ecommerce Development
  • Mobile Development


  • Content Creation & Strategy
  • Print & Publication Design
  • Digital Advertising
  • Photography & Videography
  • Copywriting
  • SEO
  • Brand Activations


A modern, visually appealing and scalable brand was established. Starting with the website, all digital touchpoints were tonally aligned and branded with illuma’s new visual assets. Additionally, with the relaunch of illuma’s ecommerce store, they saw a 245% increase in sales year-over year. Their first ever social media campaign was also a huge success, affording illuma great insight to future content resonance.

Website Design Awards:

Best UI Design

Best UX Design

Best Innovation

Special Kudos Award

via CSS Design Awards

Visit illuma's Website
We had the pleasure of working with Brent and his team with our brand refresh. Brent was thorough, communicative, and listened to our wants/needs. He brought our vision to life and then some. We loved working with Brent & continue to do so. We would highly recommend Brent for your design needs. Brittany Otto & Francisca Valdiris - illuma Advanced Aesthetics