The All Sacred Tattoo Studio | Foundation is an Colorado-based tattoo studio and non-profit organization with locations in both Wheat Ridge & Edgewater, Colorado. Founded by Aries Rhysing in 2016, one of the world’s foremost black ink tattoo artists, Aries took more than 20 years of tattooing passion and set out to build something greater than himself. Not just for his brand or business, but for his community, for his neighbors, for his family and everyone around him.
Priority #1: Create a digital space where followers, fans and affiliates of their charitable organizations can come to purchase All Sacred-branded merchandise, artist prints and swag, book directly with artists and showcase artist work.
Priority #2: Promote and organized charitable and nonprofit events such as “Gathering For the Greater Good” a previously nameless charity event they wanted to go all out with.
As there was previously little defined brand, we initially nailed down the need to establish colors, typography, logo usage and content creation direction. To compliment their already made primary logo, we found the typeface, “Raleway” to work really well as a primary headline font, where Roboto played nicely and complimented Raleway for both body copy and less important headlines. To tie in their brand aesthetic, we carefully devised a mostly monochromatic color palette to mimic both the cleanliness and detail of their art. From there, we built out a WordPress multisite for both their studio and their nonprofit subsidiary “All Sacred Foundation.” We integrated WooCommerce into the studio site and utilized multisite calls to have the merchandise prevalent between both sites.
Since the multisite rollout, we have participated in numerous content creation sessions and rolled out multiple campaigns to provide All Sacred and the All Sacred Foundation with photo and video content for their events and to stay fresh and relevant regularly with up to date photography and videography all the while growing their audience base and awareness of their brands.
Together, we worked to identify a new brand identity for the Studio that would elevate and more accurately reflect the brand, but also was naturally translatable to the Foundation side of the business as well. We developed new positioning, logo treatments an intuitive, modern and compelling website.
In an effort to do everything they can to give back to their community, the All Sacred Tattoo Studio | Foundation website now offers a eCommerce merchandise shop, carrying a variety of items from brand apparel to limited edition prints and all proceeds from those purchases are directly donated to the local non-profits the Foundation supports.
Finally, with ongoing charitable events, art shows and purpose-driven campaigns and content creation to draw awareness of their brands and nonprofit organizations they support, All Sacred continues to see success in their efforts and growth in their business. Good begets good.