Preparing your children to go back to school can be time-consuming and stressful. We teamed up with Los Angeles-based grocer, Smart & Final and Instacart to create a campaign to help parents simplify life with “SmartHacks.” These hacks highlighted how to maximize simple everyday tasks in attempt to save time, money & headaches.
To show customers and social media fans that not only is Smart & Final there to make back to school easier, but that they care about relieving the general stress that many parents face annually through “food-hacks”.
What We Did:
We partnered with Instacart to create a social media campaign (Facebook/Instagram) to stand out from the regular promotional back-to-school messaging to leave users with something to talk about and practice.
• Significant increase in Instagram & Facebook follows.
• Social media engagement spawning additional conversations about “life-hacking” particularly with food, so maximize customers time and budget.