In an attempt to incentivize customers to spread the awareness of the hip Boulder, Colorado-based grocer, Lucky’s market, we proposed giving away free, organic produce. We carried this concept out, through a satirical, interactive microsite told by our extraordinarily confident hero-character, “Erin the Eggplant.”
The idea is for users to enter a friends email address and give a reason why said “friend” is deserving of “free, organic produce.” The “reasons for giving” are cleverly constructed and range from the general “They smell really nice” to the weird “Their interest in aliens.” We wanted to make the user experience and the uniqueness of concept in-line with the uniqueness of the Lucky’s Market brand.
Copywriter: Bo Smith
Animation Designer: Tim Chrepta