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Crux CFO Advisors is a strategic financial planning firm offering fractional CFO services for the SME market. They specialize in optimizing profits, cash flows and valuation with their ProfitMAX budgeting and planning solution. Their CFOs provide leadership tailored to their client’s operation and workflows with passion and care. Their CFO’s bring decades of experience that allow for better, smarter financial decisions helping their client’s get to the next level of financial stability.

Having no existing brand elements and a limited website, they reached out to us for our help.


Crux CFO

what we did

As a new business, the basic concept, skills and services were all in place, but the branding did not reflect their experience, knowledge and wisdom obtained after decades of serving the industry. Their specialization is what differentiates them and they desired to increase elements and details within the tone, look and feel, to evolve from a basic service offering to a brand that conveyed their combined success. Their existing identity, was simply a logo and a product and did not accurately represent who they were. It did not make the first impression they wanted. They wanted something modern, intuitive and designed with purpose.

Crux CFO


  • Logo & Identity
  • Strategy & Positioning
  • Brand Book & Style Guide
  • Voice & Tone
  • Art Direction
  • Iconography


  • Prototyping
  • User Experience Design
  • Interface Design
  • Website Development
  • Mobile Development


  • Content Strategy & Creation
  • Print Design
  • Copywriting & SEO
  • Brand Activation
Crux CFO
Crux CFO
Crux CFO
Crux CFO
All Work