Brent Thelen Design | Home

purpose

The Five Points Theatre Club of Denver, Colorado offers accessible theater arts education for kids in the Five Points Neighborhood & surrounding areas. Founder & executive director, Silas Hall bases his company vision on sliding scale fees, scholarships, flexible curriculum, and free community classes to students who wouldn’t otherwise have access to such programming. With their professional instructors and leadership team, this children’s theatre organization is not just the best serving their demographic, but the best in the city and arguably the state. Unfortunately, like many non-profit organizations, budget played a large part previously in their marketing efforts exposure and branding. This is where we came in…

The Five Points Theatre Club

what we did

In an effort to enhance their already playful brand aesthetic, The Five Points Theatre Club needed a scalable website to allow parents to enroll their children in their acting classes and summer camp, as well as create a unique and engaging brand-experience for the user to get the awareness of their unique organization on top of mind with families who may be interested in enrolling their child. To do this, we started with a brand-refresh, a custom, modern website design and supporting marketing collateral.

The Five Points Theatre Club

Brand

  • Identity
  • Strategy & Positioning
  • Brand Book & Style Guide
  • Voice & Tone
  • Art Direction

Interactive

  • Prototyping
  • User Experience Design
  • Interface Design
  • Website Development
  • Mobile Development

Marketing

  • Content Strategy & Creation
  • Print & Publication Design
  • Digital Advertising
  • Copywriting & SEO
  • Brand Activation

results

A cohesive, relevant and competitive brand was formed. With our help, The Five Points Theater Club is now visually credible and strong enough to compete in the lacking not-for-profit Denver-based theatre arts community. They have successfully launched their brand refresh at the Five Points Jazz Festival and look forward to getting enrollees at their various upcoming classes and camps.

The Five Points Theatre Club
The Five Points Theatre Club
The Five Points Theatre Club
The Five Points Theatre Club
"Working with Brent was an absolute blessing. He was very fast and professional, with constant communication that made the process flow seamlessly from start to finish. Two thumbs up!"
~ Silas Hall // Executive Director The Five Points Theatre Club
All Work