Colorado-based SmashBurger needed help with branding a loyalty club as well as launching their new brand look and feel to the world. They wanted to showcase their Colorado roots, while creating a friendly and inclusive loyalty program for the nation to resonate with.
With the needs in mind, we took the simple concept of visually-striking imagery, their new brand standards along with compelling and simple copywriting to create animated content, compelling emails and a geo-targeted ad campaign to draw awareness to their new offerings.
“Colorado Pride – Available Nationwide”
“First Rule of SmashClub – Talk as much as you want about SmashClub”
We were responsible for developing and placing paid social media, video and PPC ads to promote the limited time offer, The Colorado Burger. This program was a bit closer to the heart, given it is our home town burger. We worked with the brand to develop some creative and entertaining social media and mobile ad content to highlight the burgers nationwide availability. We also designed and developed the standard loyalty and programmatic email program coining it “SmashClub.”
Media / Account Manager: Nick Williams
Copywriter: Bo Smith
Designers: Tim Chrepta
Our exceptional team implemented a solid email program that carried our fun, entertaining and personalized message, which drew an almost immediate and sizable email following. Our ads drew people in store to purchase the Colorado Burger, to enjoy it in the burger’s variety of formats.