Guerrilla warfare refers to military confrontations where the supposedly weaker side makes use of odd strategies before jumping on the clueless enemy. The concept of guerrilla advertising is very similar–it involves unconventional ads that can literally stop people in their tracks.
Guerrilla advertising exhibits the product or service in an extraordinary manner using atypical tactics and strategies. When executed properly, creatively and at the right time, it can make a definite impact on its viewers. For this collection, we’ve gathered 42 of the best guerrilla advertising samples from around the world. Check out the full article >>